British luxury automaker Jaguar Land Rover is all set to launch their first ever smartphone and accessories in early 2017. For that the automaker has tied up with consumer electronics company Bullitt Group. Jointly they will develop the smartphone and the accessories.
According to the Jaguar Land Rover, the new smartphone will be incorporating the iconic Land Rover design and range of innovative technologies. The Jaguar Land Rover believes this new smartphone will take the brand into new dimensions. To develop the smartphone and the accessories a team from the Jaguar Land Rover special operations will be collaborating with the Bullitt Group. The consumer electronics group believes that the product will come with a blend of durability and elegance, which are the significant characteristics of Jaguar and Land Rover vehicles.
The CEO of Bullitt Group Mr. Peter Stephens is confident about the new smartphone. He believes that the product will perfectly encapsulate everything the Land Rover vehicles represent. He also believes that the new smartphone will be appealing to those, who loves and admires the Land Rover brand and it will also attract the others who are yet to know the Land Rover brand. In past the Bullitt Group has worked with several companies to develop tough smartphones.
Commenting about the first ever smartphone of the Jaguar Land Rover, the company’s director of licensing and branded goods Lindsay Weaver said, that the product will come bearing the Land Rover design and the unique technologies, for which the British automaker is world famous. According to Weaver, this product will pose an exciting challenge to the brand, and it will also take the company into a different dimension.
The team from the Jaguar Land Rover special operations and the Bullitt Group will jointly work on the smartphone. Apart from that the two companies will also develop some bespoke accessories and applications which will be tailored to the Land Rover brand and these products will also bear the Land Rover brand’s product value as well.
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