Jaguar Land Rover Trying To Acquire A Luxury Car Brand

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jaguar offering Rs. 4.50 lakh cash discount on XF sedan

Maserati or Alfa Romeo could be a car brand that JLR is looking to acquire; expect more details to surface soon

Jaguar Land Rover is reportedly attempting to acquire a luxury car brand in order to expand its business and its parent company Tata Motors is giving the British marquee full support in that plan. While no specific name is out yet, we can think of Maserati or Alfa Romeo as possible companies about which JLR is interested.

Just a few weeks ago we reported that FCA is considering spinning off two of its luxury car brands Maserati and Alfa Romeo to streamline its operation. In that case, Jaguar Land Rover could come up as potential buyer for either Maserati or Alfa Romeo. This way, the British luxury automaker will be able to expand its business further.

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Also read: GST Hike: All Jaguar And Land Rover Cars See Price Increase

Under the Tata Motors umbrella, JLR has been doing pretty well in recent times. In this scenario, acquiring a luxury car brand will give the British brand a strong opportunity to grow in the highly competitive premium car segment. In the last financial year, JLR sold a record breaking 604,009 units across the world. JLR aims to continue this run with new products, advanced high end technology and increased manufacturing capacity as well.

Apart from the conventional fossil fuel powered cars, Jaguar Land Rover is also focusing on the electric segment. This is why the auto manufacturer is very enthusiastic about the E-Pace that is ready to start selling from next year. Apart from that, the company is also introducing several driver assisting technologies to its cars.

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Also read: Jaguar F-Pace Launched in India Priced from Rs. 68.4 Lakh

Speaking about Tata Motors’ support to JLR’s plan of acquisition of a luxury car brand, presently the Indian auto major gets around 78% of its revenue from the luxury car brands. Having another luxury car brand under its umbrella will help Tata Motors to grow even bigger and it will also help the company to introduce new design and technologies to its own products.

Source: Automotive News