Jaguar Land Rover Invests $25 Million in Autonomous Driving Technology


JLR’s innovation arm InMotion has invested $25 million in Lyft to develop self-driving tech; plans to operate over 100 autonomous cars in 3 years

British luxury car manufacturer Jaguar Land Rover has invested a whopping $25 million in the US-based ride-hailing company Lyft to develop autonomous driving technology for future vehicles. Tata Motors owned British brand also plans to roll out 100 driverless cars in next three years. Apart from the investing the money to develop self-driving technology JLR will also provide Lyft a fleet of both jaguar and Land Rover vehicles.

This is not the first time a global auto giant has partnered with Lyft. Earlier General Motors to tied up with the California based ride sharing company and Google’s Waymo too partnered with it. Jaguar made the investment through its innovation wing InMotion.


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Like several other global auto majors, Jaguar Land Rover too is known for its thrive towards developing and introducing self driving technology. The auto manufacturer has already commenced testing autonomous vehicles in the UK. It is expected that JLR’s partnership with Lyft will result in the advancement of self driving technology for JLR’s future cars.

Speaking about the partnership Jaguar Land Rover’s executive director of corporate and strategy Hanno Kirner has said that this strategic investment will help in expanding the new technologies to create interesting mobility solutions. Lyft president and co-founder Jogn Zimmer has said the American company is excited to join forces with Jaguar Land Rover and InMotion. He hopes that this partnership will help both the companies to achieve their ambitious goal.


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With India being one of the major markets for the Jaguar Land Rover and the company aiming to strengthen its presence here, we may see the introduction of semi-autonomous driving tech in JLR cars here. The autonomous driving is one of the most researched and talked subject, on which various automakers have been working for quite some time. Among other brands, Tesla, Volvo, Mercedes-Benz has made significant progress.

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