Isuzu will focus on both personal and commercial categories in the country with its pickup trucks
Isuzu is planning to create a new pickup segment in India with its various products on offer. The company is targeting both the personal and commercial vehicle space of the domestic market and in order to fetch a greater market share, it aims to enhance the local production as well.
Interestingly, pickup truck is the most important product for the Japanese brand outside its home market. In India the company introduced the Isuzu D-Max V-Cross pickup truck that is the first adventure pickup of the country. Despite the commercial vehicle market being pretty large in the country pickup truck segment is yet to grow. Isuzu is focusing to grab a good share in that segment.
Isuzu manufactures the V-Max pickup for personal usage at its Sri City plant in Andhra Pradesh along with the S-Cab and regular Cab for commercial segment. In the last financial year, the company sold around 3,000 units of vehicles in the domestic market including 2,000 units of V-Cross and 1,000 units of S-Cab and Regular Cab. In the present fiscal, Isuzu aims to increase the sales by 15%.
The Sri City plant in Andhra Pradesh currently has a production capacity of 50,000 units per annum. The Japanese brand says that it can increase the production capacity up to 1.2 lakh units depending on demands. Apart from the domestic market, Isuzu is planning to export its made-in-India products to the SAARC countries along with Middle East and African nations as well.
Isuzu has launched the MU-X SUV in India earlier this month at Rs. 23.99 lakh (ex-showroom, New Delhi). This muscular and large SUV will compete with tough rivals like Toyota Fortuner and Ford Endeavour. Along with the pickup models, this SUV will also be produced at the company’s Sri City plant. With this model, Isuzu is trying to get a strong grab in the highly in demand SUV market of the country as well.
2017 Isuzu D-Max Gallery