Isuzu India, which recently launched an updated version of the Toyota Fortuner rivalling MU-X, is contemplating a Hyundai Creta rival
Isuzu India recently launched an updated version of the MU-X, the flagship SUV that rivals the highly popular Toyota Fortuner. The newly introduced facelift carries several subtle updates for the exterior and the interior. Also, it’s being said that the company wishes to grab a more significant chunk of the SUV sales pie and is now considering a smaller SUV. The rumoured model could rival the likes of Hyundai Creta.
The new Isuzu MU-X facelift has gone on sale at a starting price of Rs 26.26 lakh (ex-showroom, Hyderabad). In this segment, the Toyota Fortuner rules the roost and bags a vast majority of sales. Moreover, the volumes are quite low. Hence, the company is now planning to launch a smaller and a much cheaper product that could go on to rival models like the Hyundai Creta.
It is being reported that the company has been working on the smaller SUV and could soon decide the launch date for the Indian market. Ken Takashima, Deputy Managing Director and Executive Vice President of Isuzu Motors India has revealed that the small SUV will launch in several international markets.
At the moment, Isuzu India sells the MU-X SUV and as many as three versions of the D-Max pickups. With the ever-increasing popularity of the SUV segment, Isuzu has now decided to develop smaller SUVs to achieve higher volumes.
While it’s a bit early to comment on the specifications of the upcoming Hyundai Creta rival, the Japanese manufacturer could launch a hybrid powertrain. Other than the higher focus on fuel efficiency, the new model will have a more modern design language.
The new model, if and when brought to India, will be produced at the company’s facility in Andhra Pradesh. Right now, the production unit has a capacity of 50,000 units an annum. The MU-X facelift is being imported from Thailand via CKD route and is assembled in the facility. The Hyundai Creta rivalling small SUV, when brought here, will utilise the manufacturing capacity of the Indian plant.
Talking about the newly introduced Isuzu MU-X facelift, the new model features a redesigned front grille, new headlamps, LED DRLs, and a new bumper. The interior of the SUV gets a new 7-inch touchscreen infotainment system, leather seats, and leather-wrapped steering wheel.
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