Automobile category witnessed 20x growth in the last 12 months and targets a GMV of USD 2 billion in the next two years says Snapdeal, as it inaugurates online store Snapdeal Motors
Snapdeal is clearly one of India’s largest online marketplaces today. Snapdeal has good presence in the automotive segment as well. Today it has unveiled an automobile platform called Snapdeal Motors. Snapdeal Motor is heavily banking on the automotive segment to boost its sales and revenues.
Snapdeal Motors is set to offer its customers an unique buying experience. Snapdeal Motors will enable customers to go online and book their vehicle. SnapDeal Motors will claim loan approvals within 2 minutes of the vehicle purchase as well. On this platform, customers will be able to browse through a variety of automobile options.
Customers can choose variants, avail test drives at home, book vehicles online and help with documentation. As of now, Hero MotoCorp and Piaggio are available on this platform and automobiles from Mahindra, Suzuki Motorcycles and Datsun will make their presence soon.
Snapdeal Motors has been the first online marketplace to introduce the Automobile category and it has witnessed tremendous growth with over 300,000 bikes sold. Majority of the sales are successful because of partnership with Hero MotoCorp.
For Snapdeal, it is going to be a very strong platform. It is being optimistic and believes that it could clock over $2 Bn in sales over the next two years
Snapdeal’s key challenge will be to offer a consistent experience across categories with industry specific content and features including auto loans and exclusive auto partnerships with companies.
Once the customers have selected their preferred automobile model, they can choose dealers on the basis of proximity and estimated delivery date.
Customers will need to pay a nominal booking amount on Snapdeal Motors and will have access to attractive financing options as well. Snapdeal Motors is available on web, mobile and app platforms.