India-Bound Norton Atlas 650 (Royal Enfield Interceptor Rival) Revealed

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The upcoming model is powered by new parallel twin cylinder 650 cc engine, which is expected to produce around 70 hp to 100 hp

Norton Atlas 650 Scrambler rendering officially released. The company is yet to reveal production model of Atlas 650 Scrambler and we are expecting the launch to happen at EICMA in November, 2018. The Atlas 650 Scrambler is going to be one of the models destined for Indian market along with Commando 961 Sport and Café Racer.

The rendered images reveal that Atlas 650 Scrambler will be a purposeful off-road bike. The company has released two images in different angles but the major design change is position of exhaust as one is placed lower compared to the second one which has high mounted exhaust and it will help Atlas 650 to wade through water easily.

Also Read : Norton Commando 961 Bookings Commence; Deliveries To Begin In June

The Atlas 650 comes with premium mechanical parts like USP forks along with off-road tyres and seating position is comfortable with high mounted handle bar and tall seats. Norton will use lots of light weight materials to keep weight down and we are expecting Atlas 650 to weigh around 150 kgs. The Atlas 650 Scrambler also has low centre gravity to make it more manoeuvrable.

The upcoming model is powered by new parallel twin cylinder 650 cc engine, which is expected to produce around 70 hp to 100 hp of power depending on region. This engine is mated to 6 speed gearbox. Norton will offer safety features like ABS and traction control system to further help rider in tricky off-road and on-road conditions.

Also Read : Norton Reveals Its Upcoming 650 CC Scramblers

Norton-650-Scrambler-Rendered-2The British manufacturer officially announced its India entry in November last year. The company will assemble its new products at Kinetic factory in Ahmednagar as pricing will be key for the success of Norton brand in India. Even though the upcoming Atlas 650 is a direct competitor to Royal Enfield Interceptor 650, it will be priced significantly higher.

This will make Atlas 650 to compete against Triumph and Ducati modern-retro models. Norton is also planning to export the 650 cc bikes from India to other Asian countries. The company is also focusing on sales and service network as they will sell bikes through MotoRoyale dealerships in Delhi, Mumbai, Pune, Bangalore and Chennai.