Hyundai Venue aims at grabbing one-third of the total market share in the sub-four-metre SUV segment currently led by Maruti Suzuki Vitara Brezza
Online reports indicate that Hyundai will be aiming at selling 7,000-8,000 units of the Venue monthly as one-third of the total segment share is being targeted in its first twelve months in the market. The segment currently led by Maruti Suzuki Vitara Brezza is responsible for 26,000 units on average monthly.
The Vitara Brezza grabs the majority of the monthly share and it averages well over 13,000 units. Consequently, a huge gap persists between the Vitara Brezza and rest of the subcompact SUVs as the regularly second-plates Tata Nexon gets a hold of around 4,500-5,000 units.
Hyundai also has to make do with the competition from the recently launched Mahindra XUV300. Its prices start from Rs. 7.90 lakh (ex-showroom) for the entry-level W4 variant packed with loads of features and in February 2019, within 14 days of its launch, Mahindra reported that more than 4,400 units were sold.
The second largest automaker in the country has a keen interest in the sub-four-metre SUV space as it has endured 20 per cent annual growth and generally speaking Hyundai definitely wants a new SUV to drive in consistent volume sales as the Creta and the Venue could be tailor-made to be that product.
Additionally, customers are pouring in due to the recent favouritism towards SUVs by ditching the sedans. The Hyundai Venue borrows design from its global siblings like the latest Santa Fe and Kona as the front fascia adorns cascading grille flanked by split headlamp setup with turn signals on top and headlamp assembly in the middle surrounded by LED Daytime Running Lights.
The influence of the Creta can be seen on the side profile more than anywhere else and it reiterates the SUV’s compact dimensions. The rear end gets horizontal LED tail lamps and the top-spec variants will be loaded with features such as dual-tone machined alloy wheels, roof rails and shark fin antenna, a large touchscreen infotainment system with 10 of the 33 connective solutions created specifically for local customers, reverse parking sensors and camera, etc.
It will feature a slew of driver assistant techs and safety equipment and will be powered by a 100 hp developing 1.0-litre turbo petrol, 1.4-litre petrol and a 1.4-litre diesel engine in international markets. Both six-speed manual and automatic transmissions will be offered with the high-grade versions getting a DCT in the smaller petrol unit.
Featured Image – Cartoq