Hyundai Styx Could Be Aggressively Priced In India; Launch Likely In April

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Hyundai Styx will take on Maruti Vitara Brezza, Tata Nexon and Ford EcoSport; launch likely in the middle of 2019

Hyundai Motor India Limited (HMIL) has plans to introduce several new products in the domestic market this year. As part of addressing the segments it doesn’t have a presence in, Hyundai has a subcompact SUV, loosely based on the Carlino concept debuted at the 2016 Auto Expo, waiting for launch likely by the middle of 2019.

It could carry the production name Styx and be positioned below the Creta in the lineup. Expected to be priced around Rs. 7-11 lakh (ex-showroom), the Styx is a global SUV catering to not just India but across the globe as it has already been spotted running trials in South Korea and the United States.

Codenamed QXi, the smallest SUV in Hyundai’s range will compete against Maruti Suzuki Vitara Brezza, Tata Nexon, Ford EcoSport and soon-arriving Mahindra XUV300. Reports emerged on the interweb suggested that the world premiere of the QXi or Styx will happen at the 2019 New York International Auto Show in April.

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If that turns out to be the case, India could be one of the first countries to receive the SUV around late April or early May. The Styx sticks within the four-metre slab for tax exemptions and is expected to come loaded with features. It will be heavily localised at the brand’s Sriperumbudur facility in Tamil Nadu.

It might act as a production hub for right-hand-drive markets. As for the exterior, it will likely adopt Hyundai’s latest styling philosophy followed globally with Cascading front grille, split-type headlamp cluster, sharp body panels, upright stance and a compact rear end. Standard safety features expected on cards are dual front airbags, ABS with EBD, reverse parking sensors, seatbelt reminder for driver and front passenger, speed warning, etc.

The range-topping variants should comprise large touchscreen infotainment system with Apple CarPlay and Android Auto connectivity, voice recognition, sat-nav, sunroof, cruise control, push-button start/stop, multi-functional steering wheel, and so on.