Hyundai’s new design studio to slash product design timing by 50%; will dedicatedly work for Hyundai and Genesis
Hyundai is trying to introduce faster car designing for faster production. The South Korean auto major has established a new product design centre that will use 3D printing technology. This new design studio is claimed to be slashing the product design cycle by 50% and apart from Hyundai, Genesis luxury car brand will also benefit from this new design technology.
Employees of the company currently can work quickly in order to produce vehicles as fast as possible. This system is internally known as Hyundai Speed. With the introduction of the new 3D design and printing technology, this fast work system is expected to get a further boost that will help the South Korean auto major to grow further.
Currently, the Hyundai Speed is applicable to engineering and production aspects. Applying the same method to product design will help the brand to introduce change faster and therefore its products will come out fresh keeping pace to the ever changing demands of the global markets. New design and technologies are something that drive an automaker’s progress and Hyundai is certainly relying on the fast design, engineering and production to stay ahead of several global auto majors.
Hyundai’s new design studio is spread across 330,000 square feet and it employs 400 workers. The automobile group has invested $67 million to develop this studio and it comes with several large presentation areas. The main presentation area gets nine car turntables and an LED ceiling that will show natural sunshine to create a real life atmosphere.
Also read: Upcoming Hyundai Cars in India in 2017, 2018
Currently, it takes around three years for a car to come into the production form from the sketch board. Thanks to the new design studio located at Namyang in Seoul and the 3D printing technology, this cycle is believed to be reduced to one and half year only.