Hyundai rolls out 7 millionth vehicle and sets a new milestone; focusses on achieving more market share with new products
Hyundai Motor India Limited has grown leaps and bounds in the Indian auto industry in the better part of last decade. The South Korean company currently stands as the second best automobile manufacturer in the country and is the largest exporter of passenger cars to abroad taking advantage of its vast state-of-the-art manufacturing facility in Sriperumbudur near Chennai.
Another milestone Hyundai has achieved of late is the rolling out of seven millionth vehicle from its production base. The model carrying such illustrious feat is the Creta compact SUV as can be seen from the image. Moreover, the brand won’t be resting on its laurels as it embarks on a new mission of producing 10 million units by 2021 and in the way more market share.
Hyundai has three ace products in the existing portfolio and all of them regularly find their places in the top ten of the monthly sales charts. Squarely targeted against their rivals from Maruti Suzuki, the Grand i10 competes in the affordable compact hatchback space while its slightly upmarket sibling the Elite i20 is slotted in the premium hatchback segment.
Realising the potential of the brand, the Creta SUV compact SUV was launched last year and it has become another success story. While the market entry of the Maruti Suzuki Baleno was expected to dent the sales of the Elite i20, the latter managed to stay its ground and as a result both those potent hatchbacks regularly swaps position in the top ten with little difference to choose between them.
In case of the Grand i10, mainly battles against the ever-popular Swift, its consistency in acquiring average of over 10,000 units monthly cannot be undermined. Apart from exporting models, Hyundai looks set to introduce an all-new sub-four metre SUV in the Brezza and EcoSport region along with introducing facelift for the Creta in the next two years. As the recent launch of Tucson premium strengthens the brand’s SUV lineup, the upcoming Verna facelift will liven up things in the B-segment sedan space.