On the eve of entering into the 20th year, Hyundai Motor India Limited’s Managing Director Mr. Young Key Koo announced at the Foundation Day that the company will endeavour to achieve leadership position in the Indian car market. Hyundai’s vision is to become the most adored and trusted brand in the nation.
On May 6th 1996, Hyundai laid the foundation for its manufacturing base in Sriperumbudur near Chennai, India and since then it never looked back. Right now, the brand is the second largest automaker in India behind Maruti Suzuki and also the largest exporter of passenger cars to other countries.
Hyundai trusted in making huge leaps of growth in India and thus established the first integrated production plant outside its home for our domestic market. The Santro small hatchback harbingered the journey with a then-unconventional and advanced MPFI engine and it attained enormous popularity through its lifespan.
Against the fierce competitors, Hyundai excelled and it now has the second most market share in the passenger car space. In order to have a sustained growth and more significantly to expand the range of cars offered into new and emerging segments, Hyundai will be introducing two new products, it has been confirmed.
Additionally, ‘Experience Hyundai’ programmes for sponsorships, product and brand, automated workshops and digital showrooms will be commenced to appeal and reach more customers. The state-of-the-art manufacturing plant has periodically been upgraded to cater modern demands with the total investment standing at $3.1 billion with vendor investment at $ 1.5 billion
HMIL’s state–of–the- art manufacturing facility is being upgraded and automated periodically. Currently, the investments stand at 3.1 billion USD with vendor investment at 1.5 billion USD. Hyundai has launched a new logo to celebrate 20 years of success and as a token of appreciation, a grand carnival will be inaugurated for the HMIL employees at the factory.
Hyundai is preparing to roll out a sub-four metre compact SUV based on the Carlino concept showcased at the Auto Expo 2016 alongside bringing new variants of existing models equipped with AMT (Automatic Manual Transmission) and a new hybrid car. Plans are also put in place to cut down the waiting period of the compact SUV segment-leading Creta.
Underlining the export excellence, Hyundai said the Indian facility has contributed to 13% to Hyundai Motor Corp. by volume as over 23 lakh cars have been shipped out at the end of last fiscal year.