Honda WR-V has registered 4,243 units in June 2017; contributed a large chunk to the brand’s overall sales
Honda WR-V seems to be advancing towards becoming one of the most successful cars from the Japanese brand in India. Within short span after launch, this eye-catching muscular looking compact SUV has earned positive response from the buyers. Now, it has registered its highest sales mark in the country with 4,243 units in June 2017. With this, the WR-V has contributed a large chunk in the brand’s overall sales here.
Honda has been experiencing quite a tough time, as several of its cars are failing to fetch desired sales result. In fact, if we see the June 2017 sales chart, only the Honda City has registered positive growth of 45%, thanks to the newly launched facelifted version. Apart from the WR-V and City, all other models have seen sales decline in last month’s sales result.
Despite being present in the country market for really long time, things were not working well for the automaker. Hence Honda decided to focus on premium models instead of mass market cars. Also, the company cleared that it will emphasise on offering upmarket features and comfort along with new technologies in its cars. The WR-V comes as part of that strategy and the latest sales result shows the plan is becoming successful.
The WR-V was launched in mid-March this year at a starting price of Rs. 7.75 lakh (ex-showroom, New Delhi). Thanks to the GST, Honda has reduced its pricing by up to Rs. 10,064 and currently, it is priced between Rs. 7.67 lakh and Rs. 9.92 lakh (ex-showroom, New Delhi). With this, it is expected to see a sales boost.
Not only the fresh styling and upmarket features along with efficient powertrains, increasing demands for SUVs and crossovers in India have also helped the Honda WR-V to fetch satisfactory sales result. This car is available in both petrol and diesel engine options, with the petrol model being powered by a 1.2-litre i-VTEC motor and the diesel motor getting energy from a 1.5-litre i-DTEC unit.
Honda WR-V Gallery