Honda’s volume sales highly depended on two vehicles, City and Amaze, until the WR-V crossover was introduced in March 2017. The Japanese manufacturer went on to post positive sales growth through last year courtesy of the WR-V becoming a strong seller and only resided next to City in most months.
The WR-V helped Honda with the much needed boost for several months as the last generation Amaze faced a considerable decline. With the all-new Amaze matching expectations since domestic arrival, Honda could learn a thing or two from its success story and what made it unique.
Also Read: 2018 Honda WR-V Edge Edition Launched In India At Rs. 8.01 Lakh
Honda WR-V is sold only in six variants whereas its competitors have expanded range. Costing between Rs. 7.91 lakh and Rs. 10.09 lakh (ex-showroom), Honda could make do with the CVT transmissions and expand the number of variants in which the WR-V is retailed.
Also Read: Honda WR-V Reaches 50,000 Sales Milestone In Just One Year
Currently, the top-spec Maruti Suzuki Vitara Brezza AMT is priced at Rs. 10.49 lakh (ex-showroom) and to compete against it, Honda could charge Rs. 80,000 in addition over the manual diesel version. If that turns out to be the case, the top-of-the-line WR-V Diesel CVT is expected to be priced at around Rs. 10.8 lakh (ex-showroom).