Honda Two-Wheelers India achieved its all-time highest sales in last financial year; sold a total of 5,008,103 units marking 12% growth
Honda Motorcycle and Scooter India Pvt. Ltd. has experienced its all-time highest sales achievement by crossing 5 million mark in the 2016-2017 financial year. The two-wheeler manufacturer has sold a total of 5,008,103 units in last fiscal registering a 12% growth compared to previous financial year, when it sold 4,483,462 units. Interestingly, during the same period, the entire industry has seen 5% growth, but the HMSI has achieved more than double that figure.
While the Japanese two-wheeler manufacturer maintained its stronghold in the domestic market, the export market too experienced remarkable growth even during the general de-growing trend continued in the sector. While the overall export declined by 6%, HMSI saw its export grew by a whopping 41% from 2015-16 financial year. The company exported 200,114 units in 2015-16 FY, which grew to 283,153 units in the last FY.
Therefore the export has played a major role in the two-wheeler manufacturer’s remarkable success in the last financial year. HMSI sits on top of the Indian scooter market with its Activa range. The company’s scooter sales crossed 3 million mark for the first time in 2016-17 FY, as it sold 3,351,604 units compared to 2,892,480 units in the previous FY, registering an impressive 16% growth.
Speaking about HMSI’s performance in the last financial year, the company’s senior vice president of sales and marketing, Mr. Yadvinder Singh Guleria has said that the second half of the last FY was pretty challenging. He also hopes that the 2017-18 FY will be a landmark year for the brand.
Currently, HMSI is planning to launch made-in-India motorcycles in the middleweight category to take on Royal Enfield. In that case, the brand might consider launching its Rebel series, as there are already Rebel 250 cc, Rebel 300 cc and Rebel 500 cc present in the company’s stable. HMSI has already set up a team here with engineers brought from Honda’s Japan and Thailand units.