Honda sub-four metre SUV is likely to compete against Maruti Suzuki Vitara Brezza, Ford EcoSport and Mahindra TUV300
Honda is said to be mulling over an all-new sub-four metre which is more likely to debut at the forthcoming 2016 CAMPI Philippine International Motor Show (PIMS) scheduled between September 14 and 18 at the World Trade Center Metro Manila. It is rumoured to have seven-seater configuration and based on the new HR-V SUV.
As reported by ET Auto, the idea to enter into the SUV segment has come as a result of the decline in sales figures and stock value. The Japanese manufacturer is finding alternate ways to get back in contention against the big players in the market and it definitely needs a vehicle to cause a stir in the industry much like Kwid has done so far for Renault.
Furthermore, in recent past the automobile companies are shifting focus towards exploring new segments in the SUV and crossover spaces due to the overwhelming popularity of the utility vehicles. In fact, Honda introduced BR-V in India to mend the struggling sales figures but the SUV is so far averaging 3,000 units.
The mini SUV is currently being under development at the brand’s R and D facility in Thailand. It will understandably be an entry-level product for the emerging Asian as well as other markets and could spawn a family of SUVs in the near future. Some of the must-have traits for an SUV will be incorporated such as high ground clearance, beefed up wheels, spacious interior, good pulling capacity, muscular exterior, etc.
Particularly, Honda will put more emphasis on the safety standards of the vehicle, said the report. The Indian arm of Honda recently said the company will be trying to leverage the popularity of the SUV segment. Alongside offering the practicality and versatility of an SUV ’at affordable price’, the new model is said to have the form and functionality of an utilitarian. All these details points at a sub-four metre SUV that could rival against the likes of the segment-leading Maruti Suzuki Vitara Brezza, Ford EcoSport and Mahindra TUV300.
Source: ET Auto