Honda Registers Highest Sales Growth Among All Brands In November 2018

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Honda Amaze contributed significantly to the volume growth last month as 4,854 units were sold with YoY sales increase of 146 percent

Honda Cars India recorded a cumulative growth of 10 percent in November 2018 and it was the highest in the whole industry. With 13,006 total unit sales, the Japanese manufacturer was able to sell 1,187 units more than what it managed during the same month last year. Additionally Honda exported 543 units of its vehicles to other nations too in the recently concluded month.

While the industry as a whole could not grow as anticipated in the festive season, Honda did deliver by eking out 10 percent YoY sales increase. However, in overall volume, Honda finished only at fifth sandwiching Mahindra and Toyota. The only other carmakers contributing to sales growth last month are Maruti Suzuki and Mahindra – 1 percent each.

While looking at individual vehicles, the new generation Amaze did play a substantial role in the sales jump. With 4,854 units sold, the subcompact sedan endured 146 percent sales raise, as only 1,976 units were retailed in the corresponding month in 2017. It was also the second best-selling sedan in India following the Maruti Suzuki Dzire.

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Another mainstay helping Honda to post decent sales was the City, as the C-segment sedan registered 7 percent growth by selling 3,531 units against 3,315 in YoY comparison. The City was only 307 units behind main rival Maruti Suzuki Ciaz in November 2018.

The Amaze finished within the top 20 table among all cars sold last month and it continues to be the flag bearer for Honda since entering the domestic market in May 2018 with brand new exterior sticking by global design language and a thoroughly refreshed interior with inclusion of new features. Honda strengthened its SUV range this year with the addition of the new-gen CR-V and last month 106 units were sold at a massive growth of 405 percent.

Honda encountered sales increase of 3.7 percent in the current financial year (between April and November 2017) with total of 1,21,658 units against 1,17,322 units in the corresponding period during last FY. The company operates 342 dealerships across 233 cities. The next big launch from Honda is the arrival of Civic nameplate to India after a long hiatus.