Honda Betting Big On New Amaze For Sales Growth

2018 Honda Amaze Front 1 (New Honda Amaze Variants)

Honda is going to launch new generation Amaze on May 16 before the arrival of CR-V and Civic premium models

The last few months were not good for Honda in India as the sales of company is coming down. In March, Honda sold 13,574 units compared to 18,950 units in the same month last year. The downward growth continued in April as sales further declined by 36 percent. Because of this downfall, Honda lost fourth position to Tata Motors in passenger sales.

But the Japanese brand was able to post 8 percent growth in FY18 as the company sold 1,70,026 units compared to 1,57,313 units in FY17. Honda is heavily depending on City to drive growth for the manufacturer as Jazz is not selling well and the current generation Amaze was in its last leg so they couldn’t capitalize on the compact sedan segment. The WR-V is doing decent numbers but BR-V and Brio are weak performers for the company.

Also Read : All-New Honda Amaze Production Begins In India; Launch On May 16 

Honda-Amaze-Rear.jpgHonda City is facing stiff competition from Maruti Suzuki Ciaz and Hyundai Verna for diesel models along with the new kid on block Toyota Yaris which is directly going against Petrol City. But looking forward, the company is confident that new product launches will certainly help Honda to bring back sales numbers and take fourth position from Tata Motors.

Honda is going to launch new generation Amaze on May 16 which is one of the significant launches for the company this year in India. The Amaze comes with CVT gearbox which is its biggest USP compared to rivals which offer only AMT gearbox. Rajesh Goel, senior vice-president & director, Sales & Marketing, HCIL said that the company won‘t offer old technologies for customers as they want to give new technologies and mature customers along with the market.

Also Read : All-New Honda Civic India Launch Expected In Late 2018

2018-Honda-Amaze-Side.jpgIn the long run, CVT is the gearbox to go as it won’t take away the driving pleasure but the AMT gearbox is a compromise as far as the driving experience is concerned.  Honda is also focusing on smaller cites and towns with new Amaze as they have lots of potential. The Japanese manufacturer won’t add new dealerships this year but they will expand the selling experience through current dealer partners on these places.

India is the fourth largest market for Honda after China, US and Japan, so they want to capitalize on the potential of Indian market as the two wheeler wing of Honda is doing really well in India and it is their biggest market which the car division also want to achieve. In coming months, Honda will introduce new generation CR-V and Civic in India to drive the growth.