HMSI plans to become number one two-wheeler brand in the country by 2020
Honda Motorcycle and Scooter India (HMSI) is aiming to sell 6 million units of two-wheelers in Indian market in the current fiscal. To achieve this target, the Japanese company is greatly relying on the additional production capacity of its Karnataka plant. In the last financial year, HMSI sold 50.08 lakh units of two-wheelers across the country and now, the company aims to take it further.
Currently, HMSI is the second largest two-wheeler manufacturer brand in the country positioned right after Hero MotoCorp, its erstwhile partner. By the end of this decade, Honda aims to become the top brand by beating Hero. To achieve that ambitious goal, HMSI is focusing on introducing new premium and attractive products in its portfolio, increased production volume and on the expansion of the retail network as well.
Early this month, Honda significantly increased the production capacity of its Narsapura facility in Karnataka. The company also reveals that its sales number has been growing 20% Year-on-Year and five southern states along with Uttar Pradesh are playing major role in that growth story. These five southern states are Maharashtra, Tamil Nadu, Karnataka, Kerala and Telengana.
Honda presently holds 35% share in the Indian two-wheeler market and these five southern states have been contributing around 28% of its total sales. The popular products like the Activa scooter range, CB Hornet 160R are helping the brand to grow further in a highly competitive market.
Also read: Honda CB Hornet 160R Review, Road Test
Not only in the commuter segment, Honda is also focusing to grab a sizeable share in the middleweight category. For that the brand is preparing an all-new product that will compete with Royal Enfield products and it will be priced aggressively thanks to the localised production. Also, Honda is eyeing to grab a good share in the electric two-wheeler segment considering the Indian government’s strategy to introduce all-electric mobility across the country by 2030.