Honda Mobilio discontinued in India citing lack of sales; decision to whether launch a new facelift or not will be made within next two months
Honda seems to have reportedly abandoned selling the Mobilio MPV in the Indian market as lack of demand prompted this decision. The Japanese manufacturer has been widely reported to be considering whether to upgrade it to a new version or axe it completely from local production lines within the next two months.
Launched in 2014, the Mobilio was squarely aimed at the customers leaning towards Maruti Suzuki Ertiga people carrier in the around-ten-lakh price bracket. However, all has not gone well as expected as the Mobilio has been suffering lacklustre sales for a long time.
Honda introduced updates to the Brio hatchback and Amaze compact sedan last year. If the rumours are to be true, the new version could come in the form of a facelift which was launched in Indonesia in January. It featured bigger swept-back headlamps with LED Daytime Running Lights giving the front fascia a more upright stance.
The wider grille adorned a thick chrome bar running across the length as in the City and the front bumper was all-new with angular inlets and sharper cuts for fog lamps. There could be a new set of 15-inch alloy wheels as well complementing the updated rear with revisions to tail lamps and bumper.
However, considering the fact that Honda could manage to sell just one unit of the Mobilio last month, a revival with a facelift could be a far cry as lot of investment would be needed. Instead, Honda could focus more on the WR-V compact SUV and the premium products it has in the pipeline like the new generation Civic.
From October 2017, all new vehicles will have to comply with the mandatory full frontal impact and offset frontal impact tests devised by the government. It might exacerbate the arrival of a new Mobilio as it would squeeze out considerable investment as well. Currently, the Mobilio’s price starts at Rs. 7.3 Lakh and went all the up to Rs. 13 Lakh for the top-end model (ex-showroom) and may well be available until the stocks run out.