Honda failed to understand customer requirement in India as cars like Brio, Mobilio and BR-V haven’t received the desired success
Honda Car India is changing its strategy in the domestic market of the country, as its emerging market specific models like Brio, Mobilio, BR-V has failed to garner desired sales figure. The company now is planning to bring its global-spec premium models in the country in an attempt to garnered sales volume.
Speaking about the Honda car’s not so impressive sales record Mr. Yoshiro Ueno, the president and CEO of Honda Cars India has said that, the company has failed to understand Indian customer’s requirement. He also assured that, the Honda cars don’t lack in quality compared to models from rival brands. He mentioned that, while models like Brio, BR-V and Mobilio haven’t got much success in Indian market, these same cars are pretty successful in Thailand and Indonesian markets.
The Indian car market has seen rapid change in recent times. While earlier people used to purchase budget cars, now a days Indian customers are showing more and more interest toward buying premium cars. Surveys show that, Indian customers are expecting Honda to sell premium cars in the country. This is why the Japanese automaker is changing its strategy in the country.
The company has quite a few models lined-up for launch in Indian market. Recently it has launched Honda Accord, which is priced at a hefty amount of Rs. 37 lakh (ex showroom, New Delhi). Also it launched cars like new Jazz, BR-V in recent past. Honda City mid-size sedan is one of the most popular and bestselling model from the automaker’s stable in India, but this car has also seen decline in its demand.
The Japanese company decided not to launch HR-V in India, as the company believed it will be too pricey for Indian customers. On the contradiction many customers are making query about the car. Also, Honda Civic is drawing many queries from customers in the country. While the carmaker is planning to bring more of its global models in India, it is also planning to introduce hybrid versions of Jazz and City in Indian market in future.