As the new Amaze is well-received among buyers, Honda hopes to achieve a record 1,90,000 sales target in the current fiscal
Ever since launching WR-V in March 2017, Honda has been back on track setting decent volumes. When the latest generation Amaze stepped in, the Japanese manufacturer started posting high volumes, as it has been well-received among customers due to its overhauled styling and brimmed up features list.
Honda Amaze rose to the occasion and considering the period of last five months when the new-gen came into existence, it has averaged over 9,000 unit sales. Honda targets selling a record 1,90,000 vehicles in the current financial year, instigated by the success of the new subcompact sedan.
The Japanese auto major had the City midsize sedan as its main volume driver but the scenarios has changed as Amaze took over the status as the best-selling product within the domestic lineup. Gaku Nakanishi, president and chief executive of Honda Cars India Ltd expects the Amaze to further steer the growth in positive direction.
Nakanishi hopes to expand the market share and said the company has reviewed its dealer and vehicle strategies to understand where to improve in the last couple of years. The second generation Honda Amaze has accounted for 38,716 units in the period between April and August 2018 – at more than four times the surge compared to the same time in 2017.
Nakanishi announced his intentions in studying the possibility of launching more SUVs for domestic customers without revealing specific details as well. He also urged part suppliers to improve their quality as Honda wants to further up its quality game in the future.
Just last week, Honda launched the new generation CR-V with seven-seat configuration, a new 1.6-litre turbocharged diesel engine and a packed list of features. We can expect more premium products to arrive in the near future, as Brio does not look to be getting a new avatar in India.
The Amaze and City will continue to be the focal point of Honda’s volumes in the coming years, but it definitely needs at least one more product for the sake of consistency.