Honda Activa achieves remarkable feat of 1.50 crore sales and has even given the two-wheeler sales leader Splendor tough competition
Honda Motorcycle and Scooter India Pvt Ltd. has achieved a remarkable feat of selling 1.50 crore Activa. Also, it becomes the first Indian scooter to achieve this success. Currently, the number one selling scooter in the domestic market, Activa has given the top selling motorcycle of the country, Hero Splendor tough competition as the former topped the bestselling two-wheeler list for several months in recent past.
Not only in India, Honda Activa is the number one selling scooter in the world too. The 1,50,00,000th Activa rolled out from the assembly line of the HMSI’s Gujarat plant. Launched in 2001, the Activa sold 55,000 units in its debut year and in just 3 years, the scooter became the leader in automatic scooter segment in India. The scooter crossed 10 lakh sales milestone by 2012-13.
In next four years, Honda Activa reversed the scenarios in the Indian two-wheeler market as its sales number went more than double the figure from 12.05 lakh units in FY 2012-13 to 27.59 lakh units in last fiscal. It ended a 17 year monopoly of motorcycles in the Indian market by becoming the top selling two-wheeler in last financial year. Not only that, Activa led the competition by an impressive margin of 2.09 lakh units from its closest competitor, the Hero Splendor.
The Activa range comes with stylish appearance, commendable performance for commuting in and around the city and affordable pricing. As the popularity and demands for scooters have been increasing in the country for last couple of years, Honda Activa has made a significant contribution to start the trend.
Speaking about the success of Honda Activa, Mr. Yadvinder Singh Guleria, senior vice president of sales and marketing, HMSI has said that Activa’s phenomenal success and market leadership is in its continuous evolution ahead of times. He also elaborated how the scooter introduced new class-leading technologies to the market. Mr. Guleria hopes the Activa will continue to grow further.