The Activa surely is the moneymaker for Honda and its sheer sales volume speaks for itself as it crosses 2 crore mark
Honda Motorcycle & Scooter India (HMSI) has set a new record in India. Their popular automatic scooter Activa has crossed the 2 crore sales mark recently. The Active is not only the largest selling automatic Scooter in India but the World. The company officially said that they recently booked their 20 millionth (2 Crore) Activa customer recently.
They also stated that while they have taken 10 years to get the first 10 millionth bookings, they have achieved the next 10 millionth customer in just three years. The Activa scooters are manufactured at HMSI’s scooter-only plant at Vithalapur in Gujarat.
The plant has annual capacity of 1.2 million but due to the sheer demand HMSI recently announced that they have decided to add another 0.6 million at the same plant. The Activa contributes to 33 percent of the global sales volume for the parent company Honda.
There is no doubt in the fact that the HMSI is the largest contributor when we talk about sales volume. Yadvinder Singh Guleria, senior Vice-President for sales and marketing said, that Activa which was launched way back in 2001, is solely responsible in reactivating the scooter market in India.
He later also added that Honda sold a total of 55,000 units when it was initially launched in India back in 2001. The overall sales volume crossed the 5 lakh mark in 2003 and within the next two years, the sales figure touched 1 million mark. In the year 2012, Honda sold a total of 5 million Activas and within just 3 years in 2015, the sales volume grew to 10 million.
Unbelievably, the scooter became so popular across the Country that Honda was able to sell a total of another 10 million units of the same scooter in just 3 years. The current Activa is the fifth generation model and is facing consistent sales demand.