Hero MotoCorp plans launching two new products by festive season this year ahead of the arrival of Xtreme 200S by early 2018
According to a recent speculation surfaced on the web, Hero MotoCorp will be introducing two brand new products by September this year, eyeing a big chunk of sales citing the festive season vibe among customers. Both the motorcycles will entry the domestic market before the arrival of the much-touted Hero Xtreme 200S.
Like Hero’s full-faired 250 cc bike, the launch of Xtreme 200S has long been anticipated. Perhaps Hero is entering the lucrative entry-level sporty motorcycle segment late as Bajaj gave re-birth to the 200 NS earlier in the year while TVS already has the Apache 200 4V. The growth of the segment has led to bigger expansions as the 250 cc Yamaha FZ25 and the mighty 400 cc Bajaj Dominar have been aggressively priced to appeal for larger band of buyers than ever before.
Also Read: Hero Hunk and Hero Xtreme Removed from Brand’s Indian Website
Back to Hero, the Xtreme 200S could see its commercial launch at the 2018 Delhi Auto Expo. As the country’s largest maker and seller of motorcycles, Hero has its sights set on focusing the volume segments in order to keep its momentum going and to attract new-age customers. Investments in the state-of-the-art development centre in Jaipur could reap benefits for the new products and most crucially to establish itself as a single entity in every form of technology since the departure of Honda.
Honda has discontinued some of the products due to poor sales demand like the Karizma and Hunk. Although they are expected to receive new versions, their launch timeline is up for anybody’s guess. It had been confirmed by Hero’s CEO and MD, Pawan Munjal that the New Delhi-based brand will be introducing six new products in FY2017-18.
Also Read: Hero Xtreme 200S Could Launch in India in Early 2018
Hero appears to be concentrating on a broader scale as premium automatic scooters and bikes are in their priority list. By the end of this decade, Hero is planning to expand its presence to over 50 countries worldwide but launching more products in the upmarket segments is highly significant in establishing a good stature among new age customers.