Hero MotoCorp discontinues the Ignitor, Hunk, HF Dawn in India; will focus on scooter and premium segment
India’s number one two-wheeler manufacturer Hero MotoCorp has discontinued select models and variants from its portfolio in India. The company has phased out models like Ignitor, Hunk, HF Dawn. Apart from that, the brand has also discontinued variants like Splendor Pro Classic, Passion Xpro, Karizma R and Maestro scooter in recent past.
The decision of discontinuation comes as part of the company’s strategy to realign and consolidate its product portfolio with more focus on scooters and premium bikes. Interestingly, Hero MotoCorp’s strength has always been in the highest selling commuter segment. But, with the demands and popularity of the premium products increasing in the country, Hero wants to shift its focus as well.
As part of the new strategy, the homegrown two-wheeler manufacturer has introduced the new variants of the existing products that include the Glamour, Maestro Edge, Duet and Pleasure. Indian market has seen the rapid growth of scooter market in last couple of years. Urbanisation and women empowerment have played crucial role behind the growing demand of scooters.
Despite being the top brand in terms of sales volume in two-wheeler segment, Hero is yet to grab the top spot in the scooter segment as it is held by Honda. With enhanced focus on scooters, it seems Hero is eyeing to topple the Honda and grab the top spot. Currently 30% of the domestic two-wheeler market is occupied by scooter segment, which is expected to grow up to 40% within next couple of years and Hero wants to grab a large chunk of that pie.
Currently, the brand has more than 50% market share in the 100 cc to 150 cc bike segment. In the current fiscal alone, Hero MotoCorp plans to launch a range of new products that are expected to increase its market share significantly. Also, it will launch an all-new 200 cc motorcycle sometime around the upcoming 2018 New Delhi Auto Expo.
Hero Hunk Gallery