Tata Motors has already reduced pricing of its passenger cars in order to pass on the benefit of GST to the customers. Now, the homegrown auto major has slashed pricing of its commercial vehicles by up to 8.2%. The CVs on offer from the brand are segmented in two different categories – cargo and passenger transportation.
The commercial vehicle range in the cargo transport category has become cheaper by 0.3% – 4.21% after price reduction. On the other hand, the commercial vehicles in the passenger transport category have become cheaper by 0.6% – 8.2%. The company has welcomed GST as it simplifies the system compared to pre-GST era by bringing an uniform tax across the country.
Also read: 7 Upcoming Tata Cars in India in 2017, 2018
Tata Motors also hopes that the post-GST price reduction will help the brand to achieve greater sales number, as the new tax structure will bring down the cost of operations for the customers and therefore the demand will increase. The company has registered positive sales growth for commercial vehicles in June 2017 on a month-on-month basis. However, last month’s sales number was 2% lower compared to June 2016 sales result.
To overcome the loss of the BS-III ban, Tata Motors has increased the production volume of the BS-IV vehicles across different segments. The company claims that this strategy has paid off finally. On the other hand, in the passenger car segment, Tata is expecting its sales to boost with the new models coming up.
Also read: Tata Nexon SUV Could Launch in Late August or September in India
The next big launch from the brand in the passenger vehicle segment is going to be the Nexon sub-compact SUV. It is likely to arrive later this year during festive season. The Tata Q501 is also being tested on the Indian roads indicating a nearing launch. To increase its market share, Tata is focusing on new launches as well as introducing new design along with premium features and efficient powertrains also.
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