Ford Gearing Up For A Product Offensive In China With 50 New Cars

Ford Kuga Facelift

Ford to launch 50 cars in China by 2025; 15 of them will be electrified vehicles including pure electric and hybrid models

Ford is gearing up to launch a massive product offensive in Chinese market. The American auto major aims to roll out 50 new cars in the country by 2025 and among these 15 will be electrified vehicles including both zero emission all-electric and hybrid models. This strategy comes as part of the brand’s aim to increase share in Chinese auto market and to shift towards greener cars.

In recent months Ford couldn’t fetch desired sales result in China and the brand is working hard to comply with Chinese government’s production and sales quota for the new energy vehicles or NEVs. Overall, we are expected to see Ford revising its product and sales strategy in the country to improve its business there.


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The auto manufacturer hopes to see significant boost in its business in China by launching these 50 new models. As the brand says, its revenue could grow by up to 50% thanks to the new models. Apart from introducing electrified the passenger vehicles, Ford will also roll out electric powered commercial vans in China in order to expand its business further.

While the entire automotive world is thriving to adopt greener powertrain technology in coming decades, China is pushing the automakers hard towards pure electric and petrol hybrid vehicles. The country has already set a tough quota for the automakers that will kick in 2019. This quote s expected to introduce a long term shift to electric mobility from the current conventional internal combustion engine powered vehicles.

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With world’s largest auto market pushing hard to introduce greener mobility and several other automakers running to meet the deadline, Ford doesn’t want to miss the train and the latest announcement of launching 50 cars including 15 electrified vehicles in China is a part of that goal.

Indian government too has adopted the Mission EV 2030 strategy, under which the country is expected to see the introduction of zero emission mobility by 2030. Several automakers like Tata Motors, Mahindra are already running to grab a large chunk of the Indian EV market pie.