Ford’s sedans such as Fusion, Fiesta and Taurus will be slowly phased out in the next years when their existing generations runs out of juice
American automobile giant Ford has come up with a drastic plan for North America as part of being conservative and concentrate on future developments. It will be killing off all the sedans, as the announcement would have infuriated many enthusiasts.
The statement was released in the brand’s opening quarter results and was not given big importance. There was nothing much to ponder going by the statement, except that Ford will not invest in next generations of traditional sedans in North America.
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Ford’s sedans such as Fusion, Fiesta and Taurus will be slowly phased out in the next years when their existing generations runs out of juice. So, what about the biggest daddy of them all, Mustang? Ford will certainly be keeping the long-standing legacy going.
By 2019, Ford will also introduce a brand new Focus Active in North American countries. Ford says it is exploring “white space” vehicles that combine the best attributes of cars along with utility attitude and character such as good interior space, versatility and high riding stance.
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With global manufacturers seeking ways to enter new SUV and crossover segments, Ford is trying to utilise the worldwide popularity and doing its bit to expand the footprint. Ford confirms that it is taking appropriate moves to drive profitable growth and maximise returns on a long term.
Ford’s decision to slap down all sedans comes as an absolute shocker as even FCA is staying put with the Chrysler 300 and Dodge Charger. This will effectively put an end to the next generation Fusion as well. Ford has also been implementing hybrid vehicle strategies on existing models like the F-150, Escape and Mustang.