Ford announces new compact sedan – Figo Aspire

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Ford debuts Figo Aspire, to go on sale later this year. Enriched with premium features, stands a class-apart.

Ford India officially announces the debut of the new Figo Aspire, due to go on sale later this year. Figo Aspire will enter India’s compact car market setting a new standard with a sub-four-meter sedan bringing together premium design, class-leading safety features and advanced technologies. Also, plans to export variants of the Figo Aspire to compete globally.

 

“With the new Figo Aspire, we are challenging consumers to expect more from their car. The Ford Figo Aspire demonstrates that a small sedan can boast refined, modern design, exceptional craftsmanship, excellent safety and an outstanding array of smart technologies.” said Mark Fields, president and CEO, Ford Motor Company.India’s compact car segment is made-up of 45 percent in 2014, which Ford expects the segment to grow to around 1.6 million units in India by 2018, from 1.1 million in 2014.

ford-figo-aspire-frontThe design of the Figo Aspire will be a head-turner with a striking design that sets it apart from rivals. The trapezoidal grille brings out Ford’s DNA instantly, giving the car a substantial presence on the road. It also features large, elongated headlamps and sweeping lines convey a strong sense of movement. The chrome technicality in the car adds a clear touch of quality.

 The exterior of the Figo Aspire compliments the elegant interior which delivers new experience of a compact sedan. Intelligently designed interior supports cabin space and storage space. Outstanding craftsmanship, choice of colors and materials, comfortable leather seats, help to express a sense of class, refinement and stability.

“The Figo Aspire was designed to meet the needs of consumers in India and around the world who told us they wanted a sophisticated compact car with a comfortable, flexible and roomy interior, and class-leading smart features – all combined with excellent fuel efficiency and a low cost-of-ownership, The new Ford Figo Aspire delivers all this and more.” said Nigel Harris, president, Ford India.

ford-figo-aspire-rearThe Figo Aspire features First-in-class technological features like an innovative device dock which allows driver to store, mount and charge mobile phones, MP3 players and satellite navigation systems, and to integrate these devices into the car’s entertainment system. Also, comes with SYNC with AppLink, Ford’s advanced in-car connectivity system for Consumers looking for even greater technological integration.

 To reiterate the importance of safety to consumers in the compact segment, Ford India offers an unparalleled number of safety features in the Figo Aspire. A robust passenger compartment made of high strength steel, driver and passenger airbags protecting occupants. For the first time in a compact car in India, side and curtain airbags for an extra level of protection is made available in the Ford Figo Aspire. The car also is prepped with Emergency Assistance, which in an event of serious collision uses a Bluetooth-paired phone to automatically call emergency respondent and provide information about your vehicle and location.