Ford Endeavour price slashed to stay aggressive in competition against the upcoming Fortuner; becomes most affordable in its segment
Ford India has been getting positive response with the new Endeavour SUV, which was launched earlier this year. Now the American automaker has slashed the pricing of the SUV by up to Rs. 2.82 lakh. This seems an attempt to stay aggressive, against the competition from the upcoming Toyota Fortuner.
The decision of price reduction for Ford Endeavour comes right ahead of festive season, which makes the the car more attractive indeed. In the revised price chart, the 2.2 Trend 4×4 Manual variant comes with Rs. 2.82 lakh price reduction. Now this variant is priced at Rs. 23.78 lakh; compared to previous pricing of Rs. 26,608,00.
Both the 2.2 Trend 4×2 Automatic and the 3.2 Trend 4×4 Automatic variants come with their prices slashed by Rs. 1.72 lakh. In the revised pricing list, these two variants come priced at Rs. 23.78 lakh and Rs. 25.93 lakh respectively; while earlier these two variants were priced at Rs. 25,508,00 and Rs. 27,658,00 respectively. So far, three variants of the new Ford Endeavour come with revised pricing, while other three variant’s pricing remain unchanged.
The all new Toyota Fortuner is launching in this November. And right ahead of the launch of its toughest rival, with the revised pricing; the Ford Endeavour becomes the most affordable car in its category. No wonder, Toyota Fortuner is going to face tough competition from the Ford Endeavour, once the Japanese SUV launches in Indian market.
Check the revised pricing of the Ford Endeavour:
|Ford Endeavour Variants||Previous Price||New Price||Price Difference|
|2.2 Trend 4×2 Manual||Rs. 25,008,00||NA||NA|
|2.2 Trend 4×4 Manual||Rs. 26,608,00||Rs. 23,780,00||Rs. 2.82 lakh|
|2.2 Trend 4×2 Automatic||Rs. 25,508,00||Rs. 23,78,000||Rs. 1.72 lakh|
|2.2 Titanium 4×2 Automatic||Rs. 27,508,00||Rs. 27,508,00||No change|
|3.2 Trend 4×4 Automatic||Rs. 27,658,00||Rs. 25,930,00||Rs. 1.72 lakh|
|3.2 Titanium 4×4 Automatic||Rs. 29,768,00||Rs. 29,768,00||No change|
* All the prices are ex-showroom, New Delhi.
The all new Ford Endeavour comes with revised styling, which makes it more butch looking compared to the previous model. It was showcased at the 2016 New Delhi Auto Expo, earlier this year in February, and garnered good response as well. Not only that; since the launch of the new Ford Endeavour, the American company has seen impressive success with this car in the Indian car market.