EcoSport sold 5,248 units in August 2016 compared to 3,137 units in corresponding month last year
Ford might have dropped the plan of compact car range for Indian market, but the compact SUV EcoSport is beaming with success. The bulky and butch looking compact SUV has sold a total of 5,248 units in August, 2016 compared to 3,137 units in August, 2015, which marked a very impressive 67% growth in August to August sales chart.
The EcoSport is the bestselling vehicle of the American auto manufacturer in India. The company is working on a new EcoSport, which will come bearing several design and feature updates. The EcoSport has always been one of the very popular models in the highly in demand compact SUV segment in Indian market. The biggest rival against the car has been the Renault Duster, but since the Maruti Suzuki launched the Vitara Brezza earlier this year, the game changed drastically.
The Maruti Suzuki Vitara Brezza became the bestselling car in the segment immediately after the launch. When Ford saw a tough competition ahead, it slashed the pricing to stay afloat in the competition. Despite Ford EcoSport reducing price, the Vitara Brezza became number one in the segment, but since July, 2016 EcoSport started returning back in the fight.
In July, 2016 the EcoSport sold 4,885 units and became the third bestseller model in the utility vehicle segment. The notable competitors against this car in the compact SUV segment are the Maruti Suzuki Vitara Brezza, Renault Duster, and Hyundai Creta. Meanwhile the American automaker’s all new EcoSport will come with revised design sometime in 2017, which will surely take the game up for the car.
The car is expected to come sporting a new radiator grille, new set of headlamps, tweaked front and rear bumpers. The interior will come with new instrument cluster, new HVAC vents and a completely redesigned centre console, which will be equipped with a Ford SYNC 2 touchscreen infotainment system as well.