Ford Endeavour is reduced to three trims from previous five in India, manual gearbox not on offer anymore
Ford has discontinued two trims of its Endeavour SUV in India and with this the car is currently available in three different trim options. With removal of the 2.2L 4×4 MT Trend and 3.2L 4×4 AT Trend, currently there is no more manual gearbox on offer. However, the two different engine options are still available that include the 2.2-litre diesel unit and a 3.2-litre diesel unit as well.
After the revision, the base and the top two trims are on sale. Therefore, Ford Endeavour currently comes with 2.2L 4×2 AT Trend, 2.2L 4×2 AT Titanium and 3.2L 4×4 AT Titanium trim options. With this, the 2.2-litre model lost the AWD system on offer. This is not the first time the American auto manufacturer reduced the trims of this SUV. Last year too, it discontinued the base model and reduced the trim options to 5 from initial six.
Decision of this second product revision has been taken right after the new generation Ford Endeavour completed one year in the country, as the model was launched here in January last year. Ford has discontinued the two trims in order to streamline the Endeavour lineup. This large seven seater SUV has been experiencing low sales volume due to the tough competition from Toyota Fortuner.
Interestingly, competition for the large SUV is pretty tough as there are other models like Mitsubishi Pajero Sport and recently launched Isuzu MU-X as well. Thanks to the growing competition and aggressive pricing from the rivals, Ford is seeing low sales of this SUV that led to the decision. The second generation Endeavour, christened as Everest in some global markets is expected to receive a facelift soon.
The automaker is already testing the facelifted model and the test mule has been spotted in Australia. Expect the refreshed Endeavour to arrive in the domestic market next year and it is also likely to boost the sales figure for the model. Expect it to bear subtle design updates and revised interior as well.
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