Force Motors is all set to discontinue their SUV Force One due to poor sales figure. The automaker introduced the Force One SUV in 2011 at a price tag of Rs. 10.65 lakh, with an initial sales target of 4000 units in the first year only, which eventually ended up in only 3008 units from November 2011 to January 2016. Well as it seems, the myth of SUV loving Indians is not true for the Force One.
Now the Pune based automaker is planning to shut down the production of the Force One SUV and later the Pithampur plant in Madhya Pradesh as well due to such poor demand of this car in last five years. Presently the automaker is manufacturing the Force One SUV in a very short number. The competitors against this car are likes of Mahindra Scorpio, which is one of the most popular and best sold SUVs in India, and Tata Safari as well.
In an attempt to boost up the sales of the Force One, the automaker brought a facelift version of the car in 2013. They added a new base variant EX at a price tag of Rs. 8.99 lakh; which was BS-III compliant and equipped ABS with EBD to all the variants of the SUV. In 2014 Force Motors introduced a 4×4 variant as well, which came at a price tag of Rs. 13.98 lakh. Nothing changed the scenario although. On the other hand the Gurkha off-roader has been a widely appreciated car. Force Motors even planning to introduce a new version of Gurkha on an all new platform.
The new variant is expected to launch soon. The automaker is also planning to emphasize on segments like Utility vehicle (UV) and Light Commercial Vehicle (LCV). Presently Force Motors builds engines, axles and gearboxes for the German luxury automakers like Mercedes Benz and BMW.
source: Autocar Pro
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