The iconic Yezdi brand has confirmed to be back in the domestic market and we may not have to wait longer for it
Classic Legends Private Limited, a subsidiary of Mahindra Group, announced at the launch of the Jawa brand in India that it would resurrect two more names. It underlines the commitment the company has for India as it sees untapped potential in the domestic market.
Born from their storied pasts, Yezdi and BSA are the upcoming brands but we do not know their launch timeframes in India yet. Anupam Thareja, Founder of Classic Legends, owns the rights for BSA while Boman Rustom Irani, whose father founder Ideal Jawa, has Yezdi under his belt.
We expect the Yezdi brand to naturally arrive in a year or two considering that it does not need any introduction in India and could use the same underpinnings as the newly introduced Jawa trio. Yezdi may share platform with Jawa while keeping its distinctive identity such as the unique exhaust in the first place.
BSA Motorcycles, in particular, was a niche brand and had premium status due to its high capacity powertrains. It could be revived to take on the highly impressive Royal Enfield 650 Twins with engines perhaps ranging between 500 cc and 750 cc going by its evocative past.
The British manufacturer may also target exporting big bikes from India. On the other hand, the new-age Yezdi motorcycles could be positioned in the 250 to 350 cc range just as some of their iconic predecessors. We hope to know more about the upcoming brands in the not-so-distant future.
Currently, Classic Legends has the bigger challenge of reaching out to customers with the Jawa range. The Jawa, Forty Two and Perak will be retailed at exclusive dealerships as more than 105 dealers were finalised with 65 in operational stage from early December.
Both Jawa and Forty Share the 293 cc single-cylinder liquid-cooed unit producing 27 bhp and 28 Nm while the Perak bobber uses a higher capacity 334 cc motor with 30 bhp and 31 Nm power and torque outputs respectively. The Perak will only be available for sale in early 2019.