Mopar will concentrate on FCA’s aftersales service and support initially before possible expansion into providing performance parts
Earlier this year internet sources reported that FCA is planning to launch its service wing called Mopar in India. It could begin its operations locally coinciding with Compass’ launch. Standing in line with it, the brand confirmed its arrival with the Compass during the SUVs first set of roll out from Ranjangaon factory itself.
Now at the Compass’ official market entry today where its highly aggressive price range was released taking many by surprise (Rs. 14.95 lakh to Rs. 20.65 lakh), more details of Mopar have emerged. There will be 48 authorised workshops opening soon across India with several on-board services like Mopar Express Lane Service, Mopar Assure Insurance Solution, Mopar Extended Warranty and Mopar Maintenance Packages.
Other services include Mopar Accessories ans Merchandise, Mopar Tyre Care and Mopar Battery Care. The Compass will have 3 years/1,00,000 km warranty and 15,000 km/ 1 year service interval. The 24×7 Mopar Care will cover for 3 years complimentary RSA package.
Initially started as parts supplier for Chrysler, Mopar grew into after sales expert for FCA by setting up service stations and customer care solutions across US. It extended its wing into a separate company under Chrysler towards the end of 1930s and after three decades Mopar gradually stepped into selling performance parts and engines.
With the myriad of race parts on offer, Mopar was responsible for the outcome of some of the iconic muscle cars in United States. However, Mopar, which has its presence in over 150 markets, will likely be acting as the official service entity for FCA India and most importantly Jeep.
The post sales support and service is as significant for a brand’s success in a long scale. Jeep which entered India in late 2016 – with two products that rose eyebrows for being too expensive – establishing more dealerships too is another key factor for sustained sales. With Mopar in the background, things could start turnaround for not just Jeep but the FCA division as a whole.
The Compass is priced competitively, unlike the Wrangler and Grand Cherokee, as it is rolled off the production lines at FCA’s Ranjangaon plant. Bearing large resemblance to the Renegade and Cherokee in terms of looks, the Compass is most affordable offering from the American brand currently.
The Jeep Compass extracts power from a 2.0-litre Multijet turbo diesel engine and 1.4-litre MultiAir petrol engine. The likes of Hyundai Tucson, Toyota Innova Crysta, Tata Hexa, Hyundai Creta and Mahindra XUV500 have a serious rival to think about now.
Along with Mopar’s arrival as the official service wing throughout India, and later jumping into supplying performance parts for Jeep expectedly, the strong commitment FCA has for local market is only emphasised.