European market-spec Ford EcoSport will be produced in Romania’s Craiova plant; production shifted to increase profitability
Ford has shifted the production of the European market-spec 2018 EcoSport to Romania from India. From now on, the compact SUV meant for European market will be built in the Craiova plant in Romania instead of Ford’s Chennai plant. The move has been taken to reduce the shipping cost and increase profitability.
With the production shift to Romania, the brand has created 1,700 new jobs in the Craiova plant. This move will significantly reduce the waiting period for the car in European market and Ford has invested €200 million in the factory in order to increase the production capacity. The American auto major has already earned immense success with this car and the brand hopes to increase the sales number in Europe with localised production in the continent.
Also read: 2017 Ford EcoSport Titanium S Spied Undisguised In India Ahead Of Launch
In 2016, Ford has experienced its SUV sales grew in Europe by more than 30% and in the first eight months of 2017, the business grew by 27%. With localised production Ford expects significant boost in its growth strategy there. The Craiova plant will roll out the EcoSport for 56 markets that includes entire Europe, Turkmenistan and South Africa as well. Apart from the compact SUV, its popular 1.0-litre EcoBoost engine will also be produced there.
Meanwhile, Ford is gearing up to launch the refreshed EcoSport in Indian market this month. The SUV arrives with an updated and more stylish exterior along with several feature upgrades inside the cabin. The changes at exterior include a larger front grille, updated headlamps with sleeker LED daytime running lights and a revised bumper as well.
Also read: Upcoming Ford Cars in India in 2018
Inside the cabin, a major change is the addition of SYNC3 touchscreen infotainment system that enhances its appeal further. Seat and upholstery materials will also come updated. On the powertrain front, EcoSport will mark the debut of Ford’s new Dragon series petrol engine. The popular 1.0-litre EcoBoost engine will continue under the hood.
Ford EcoSport Production in Romania Plant – Gallery