Reportedly, Daimler And Mercedes-Benz split will result in both brands acting as independent entities for the betterment of future plans
A recent report emerged on the internet suggests that the truck division of Daimler and Mercedes-Benz could define a new structure for working as separate units. Reuters wrote that Daimler Trucks & Buses and Mercedes-Benz Cars & Vans will be divided into independent firms and the initial steps have already been underway as part of a new strategic process.
Back in July, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars, Dieter Zetsche stated that Daimer might split parts of its business into separate legal entities and it instigated rumours of an instant independent program devised for each brand. It is believed that the move has been performed to fund investments for the autonomous and electric car technologies.
Also Read: Daimler AG To Bring Electric Trucks For Indian Market
However, in a statement released on Monday, the company has said no final decisions have been made yet on the separation of two of the influential brands in global automotive arena. Mercedes-Benz further explained the potential split may come into light “to take greater entrepreneurial responsibility” and not to deprive any of its divisions for the benefits of future.
The race for the electric mobility and autonomous driving technologies are well and truly on between mainstream global brands. In the last few months, we have seen companies partnering other equally big entities for future growth and develop new and advanced technologies. The multinational electronic giants have joined the party by investing in high potential start-ups.
Also Read: Mercedes-AMG Splits Partnership With MV Agusta
It is no secret that the future of commuting is electric and for emerging markets like India, the biggest challenge manufacturers face is bringing the timeline of commercialising zero-emission technology down at accessible pricing to appeal for masses.