Compact Hatchback Sales Analysis In FY2019: Maruti Swift Rules Ahead Of Grand i10


Maruti Suzuki Swift registered nearly 2.24 lakh units in FY2019 with 27 per cent growth courtesy of the new generation model

If there is one segment that has constantly churned out volumes over the years, there is no overlooking the budget hatchback space. It is where Maruti Suzuki built its automotive business on and continues to lead the way with a variety of products across different price brackets mainly concentrating on the first-time buyers.

The Swift took the charge in the compact hatchback segment and does want to let it go. In the financial year 2018-19, a total of 2,23,924 units were sold at a massive growth of 27 per cent. It was mainly due to the arrival of the third generation model in February 2018 as the complete overhaul of exterior and interior combined with the lightweight heartect platform was well received.

The Wagon R has been a consistent seller for Maruti Suzuki ever since it broke into the market at the turn of the millennium. In FY2019, the tall hatch retailed 1,51,462 units but with 10 per cent YoY sales decrease. However, the deficit could be subdued in the current fiscal as the new-gen Wagon R is already up and running with a continuous increase in sales since it went on sale in January 2019.

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Maruti Suzuki Swift 2,23,924
Maruti Suzuki Wagon R 1,51,462
Hyundai Grand i10 1,26,041
Maruti Suzuki Celerio 1,03,734
Tata Tiago 92,369
Hyundai Santro 47,896
Maruti Suzuki Ignis 36,144
Toyota Liva 15,063
Datsun Go 5,653
Nissan Micra 3,008

Hyundai’s three top-sellers in India are Grand i10, Elite i20 and Creta. As we were only considering the A1 segment, the Grand i10 was positioned third with 1,26,041 units at 17 per cent de-growth while the long-running Celerio finished fourth with 1,03,734 unit sales. The Tata Tiago and Hyundai Santro covered fifth and sixth respectively.

Both the Celerio and Tiago endured respective positive growths of 10 and 17 per cents. Hyundai revived the Santro nameplate in October 2018 and it has been doing well so far with a cumulative sales of 47,896 units.

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The Ignis urban hatch recorded 36,144 units last fiscal with 23 per cent sales decline. Despite the low numbers, the Toyota Etios Liva registered positive sales surprisingly as 15,063 units were sold and it ended up ahead of Datsun Go and Nissan Micra.