US-based Boutique bike maker Cleveland CycleWerks will be launching its motorcycles in India with prices estimated to be less than Rs. 2.5 lakh
American boutique bike manufacturer Cleveland CycleWerks is preparing to make a mark in the Indian market with a range of products. Currently the brand has some interesting motorcycles like Heist, Ace, Misfit, FXr and Hooligun. The Ace and Misfit are the two initial products from the brand launching in India and the range debuted at the 2018 Delhi Auto Expo.
In recent past we have seen several global motorcycle giants entering Indian market. Interestingly, some smaller niche operators also launched their products here and Cleveland CycleWerks is going to be the next on the list readying to join brands like Moto Guzzi and UM.
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Having established itself as a strong brand in a short span of time globally with distribution across 23 countries, it has partnered Laish-Madison Motorwerks Private Limited (LMMW) to make an impact in the domestic scenes. The company is headquartered in Mumbai and has a fully integrated assembly facility in Pune. The bikes will be brought from China via CKD route before entering assembly lines.
Back to the Ace, which is a retro-classic commuter with a café-racer version as well, is built on a single cradle frame and comes powered by a 230 cc single-cylinder, air-cooled engine capable of churning out 14.8 hp of peak power at 7,000 rpm and 15.8 Nm of peak torque at 5,500 rpm. Available in two different variants, Standard and Deluxe, the bike weighs only around 136 kilograms and has low seat height.
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With over 80 mpg (34 kmpl) and 70 mph+ (112 kmph) cruising, CCW says the Ace is a great commuter for around town with daily highway jaunts. The Ace Deluxe is designed to serve a more dual-purpose or scrambler look and comprises of aluminum wheels, inverted forks, a slightly raised front fender, wide bars, dual surface tires and a flat comfy seat.
After a successful original version, the second generation global Misfit has been developed from the ground up and is a significant step forward in both design and engineering for Cleveland CycleWerks. The Misfit is a 250 cc performance bike rolling on chromed steel wheels, an 18-inch front and a 16 rear.
Braided lines deliver hydraulic pressure to the twin-piston brakes front and rear, and piggyback shocks and a skinny inverted fork. It represents Cleveland’s new product direction and draws energy from a 223 cc single-cylinder, air-cooled engine capable of pumping out 16.3 hp of peak power at 7,500 rpm and 18 Nm of peak torque at 5,500 rpm. It gets a 315 mm front disc brake and a 220 mm rear disc brake delivering the stopping power.
Of the other products entering later, the CCW Heist is a bobber that shares the same engine with Ace and it portrays very simple design. Interestingly, the engine is sourced from Honda and it kicks out same power and torque output as Ace.
This single-seater model gets a 290 mm front disc brake and a 240 mm rear disc brake for braking duty and this 132 kg weighing bike rides on a 21-inch front wheel and an 18-inch rear wheel. The FX model is a dirt bike and it is available in two different variants, FXx and FXr.
Both are powered by a 124 cc single-cylinder, air-cooled engine capable of churning out 8.3 hp of peak power at 8,500 rpm and 8.5 Nm of peak torque at 7,500 rpm. Expect the FXr to arrive in India as it is the street legal version of the FXx. The other model in the portfolio is the Hooligun that is a dual-sport enduro model.
Also read: Moto Guzzi V9 and MGX-21 Launched in India
The CCW Hooligun is the biggest engine capacity bike in the company’s lineup as it draws power from a 449 cc single-cylinder, liquid-cooled engine capable of kicking out 43.5 hp of peak power at 7,000 rpm and 42.5 Nm of peak torque at 6,500 rpm. This 120 kg weighing bike comes equipped with 240 mm front and rear disc brakes. This bike is available in two variants, R and X with the latter being an off-roader.
The Ohio-based motorcycle company will compete against entry-level Royal Enfield models along with UM and was founded by three Americans Scott Colosimo, Jarrod Streng, and Curtis Ray back in 2009. CCW imports components from China and sells its products in many countries worldwide and has endured tremendous success in recent years.
It is aiming to exploit the vast potential in the entry-level premium bike segments in India and its portfolio suits the space really well as they range between 125-450 cc with single cylinder engines. Pricing will be key for its popularity and along with good marketing campaign, it can reach good heights we reckon!
Cleveland CycleWerks says it is venturing into India with its “affordable retro-inspired American bikes” at the 2018 Auto Expo. Several design options will be made available for both the models as the brand plans to cater the needs of the “young and growing middle class in India” with bikes that stand out in terms of performance, looks and price.
CCW Ace Gallery
CCW Misfit Gallery
CCW Heist Gallery
CCW Hooligun Gallery
CCW FX Gallery