Chevrolet to officially announce new Beat or pulling the plug on India tomorrow as a major decisive moment is brewing
General Motors’ higher officials from Detroit and Singapore are reportedly in India as the American auto major’s future comes under further jeopardy. According to a new report on ET Auto, the officials will announce the brand’s plans tomorrow that will shed light on how its future will look in India. GM is expected to publicly announce its shutting down of local sales while the service for existing customers and exports from its production facility will continue.
We informed you earlier about GM’s probable wind up from India and last month the speculation was further fuelled due to the production operation stopping at the Halol plant in Gujarat. It is likely to be taken over by SAIC, when labour disputes get over, as the Chinese brand moves towards introducing MG Motor in India.
General Motors currently exports from Talegaon plant in Maharashtra only and is likely to continue. GM showcased some promising products at the Auto Expo last year as a new generation Beat, its compact sedan Essentia and a crossover Activ variant are expected to get the brand right on track once again.
Despite the rumours on quitting domestic market, we have continuously seen the test prototypes of Beat and Essentia in action in their near-finished stages. This makes us to think that GM might not quit India after all and will be having a second go at its fortunes with the revamped Beat range.
With reports persisting that the new Beat will be launched in the next few weeks, we expect a strategic announcement from GM tomorrow that may include sticking by the positives and eliminating the negatives. GM sold the Opel brand to PSA Group recently and is effectively looking at cutting down the non-profitable sections as production in big nations like Australia and Indonesia were stopped.