Chevrolet Enjoy to be discontinued; the Sail hatchback and Sail sedan could be abandoned to make way for 5 new products in next 24 months
General Motors is planning to pull the plugs on the Enjoy MPV from the Indian market. It doesn’t come as a surprise considering the underwhelming sales response received for the vehicle since the very beginning. The American manufacturer launched the Enjoy back at the start of 2014 FY before giving a facelift in 2015.
It got minor exterior styling modifications while the interior gained more comprehensive updates in 2015. The facelift was expected to lift the sales of the MPV offered in both seven and eight seat configurations but it floundered to do so. In the past one year, 419 units were the best Chevrolet could manage to sell month-wise which was recorded in July 2015.
Otherwise, the sales swung around 300-400 units with the least month being April 2016 at 231 units. So it’s logical that Chevrolet is dumping the Enjoy MPV which is being made available with 1.4 litre petrol and 1.3 litre diesel engines under three trim levels namely LS, LT and the top-spec LTZ. Reported by ETAuto, the news has come hot on the heels of Chevrolet shelving the planned production of the Spin MPV.
Moreover, other products in the current portfolio aren’t turning good numbers as well as in May GM registered a total of only 2,615 units of sales at a massive 20.4% slump while the export of 1,680 examples meant it grew by 321%. While Chevrolet appears to be concentrating more on exports from its Indian production facility, there’s been a five product assault looming in the horizon.
To make way for them, the Sail hatchback and Sail sedan could be facing the axe as well. The Enjoy was the best-selling model in China last year with 6,55,531 units and the Sail twins were derived from China as well. Therefore, Chevrolet would be playing cards safe and make the five products up in the pipeline in the next 24 months tuned to the Indian market.
The five new models in the frame are the next generation version of the popular Beat hatchback due for early 2017, the sub-4m compact sedan called Beat Essentia displayed at the Auto Expo, the Beat Activ soft-roader, the facelifted Trailblazer premium SUV and the new-generation Cruze sedan.