The Bavarian auto giant will supply premium cars to the Indian business house’s global operations across 50 countries and 70 companies
BMW has become Indian business house Aditya Birla Group’s global premium mobility supplier. The two companies have signed a partnership, under which the Bavarian auto giant will supply premium cars to more than 70 companies of the business group across 50 countries globally.
The agreement will see BMW supplying its premium cars to the Aditya Birla Group companies in countries like Austria, Belgium, France, Germany, Italy, Spain, Switzerland and UK. BMW will offer Aditya Birla Group companies its products with several benefits like preferential pricing, tailor-made financial services and special after sales support as well. BMW says this is the German brand’s next step towards offering the BMW experience closer to its exclusive clientele.
Aditya Birla Group says that, with this agreement, the group employees will have a chance of enhanced user experience and service benefits on BMW cars across the world. The Bavarian giant is one of the three major luxury car manufacturers present in the country alongside the Mercedes-Benz and Audi.
While Mercedes-Benz is the largest luxury car brand in the country, BMW eyes to increase its market share by such kind of partnerships and bringing in new models. Also, the company plans to expand its dealership network in the country. Speaking about the partnership, BMW Group India’s director of sales Mr. Rene Gerhard has said that Aditya Birla Group employees around the world will now be able to experience sheer driving pleasure with BMW’s range of excellent products at attractive prices.
Currently, BMW is gearing up for its next big launch in Indian market, which is the all-new 5-Series sedan. The luxury sedan is ready to be launched in June this year. It comes more luxurious and with significant design update, drawing inspiration from the bigger sibling BMW 7-Series. It will be available with three different engine options in the domestic market.