BMW Motorrad aims to increase its market share in India with competitive pricing; considering possibility of importing from Thailand
BMW Motorrad is aiming to capture greater share in Indian premium motorcycle market. The German brand is focusing on local assembling to achieve competitive pricing for its products. Apart from that, it is also mulling the possibility to import bikes from Thailand. The company sees great opportunity to grow here considering the Indian motorcycle market is the biggest in the world.
Currently, BMW Motorrad’s 310 cc entry level premium bike G310R is being manufactured at TVS Motors’ Hosur plant in Karnataka, under the two company’s partnership. The adventure tourer model based on the G310R, christened as G310 GS will also be built at the same plant. But, apart from these two models, BMW is mulling the plan to locally assemble its entire portfolio here.
As the demands for premium bikes have been increasing fast in the Indian market, BMW Motorrad aims to become one major player there. Achieving aggressive pricing is certainly one step towards that goal. Apart from that, if the company decides to import the products from Thailand, it will give the brand tax advantage.
However, it is not clear, if BMW plans to assemble the bikes by setting a new assembly plant or in association with TVS. We can expect to learn more about it in coming days. Currently, the brand is also focusing on bringing new models here and one of them is going to be the BMW G310 GS adventure tourer, which is likely to be launched in India by the end of 2018. This bike is based on G310R and it shares several components and engine with the naked model.
The BMW G310R too has been able to grab attention within short span. Currently, this made-in-India bike is exported to various countries across the globe. It is expected to launch in domestic market sometime in second half of next year.
Source: ET Auto