The program will not only offer BMW bikes to customers in India at cheaper prices but will also help the company expand its buyer base
BMW Motorrad has recently announced that it will launch its certified used bike program in India. The company has not revealed the exact timeline of the program but seems quite confident that it will work in the country. The prime objective behind announcing this plan is to bridge the gap between the sub Rs 4 lakh and Rs 20 lakh motorcycles that will soon appear in the company’s product portfolio with the launch of G310 models. Another reason is to obviously gain more number of customers.
BMW says that its certified used bike program is already operational in many markets. The company further adds that while the program may not fetch expected numbers at a place due to a mix of reasons, it can definitely prove fruitful in some countries. BMW Motorrad said that the route for local assembling for its motorcycles in India along with sorting out the logistics challenge is still a long way to go. Meanwhile, the implementation of used motorcycle program looks like a simpler step that would surely benefit the company.
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For those not in the know, BMW Motorrad has just revealed that its 313cc roadster G310R will be launched in India sometime in the second half of the current fiscal. The motorcycle is one of the long awaited models of the year and is already on sale internationally. The bike has been jointly developed by BMW Motorrad and TVS Motor Company and is one of the models that the two have finalised under their sub 500cc agreement. While BMW is responsible for the designing, the Hosur based manufacturer looks after the manufacturing.
Besides the G310R, the company will also launch its adventure version that goes by the name G 310 GS. While the former is expected to be priced in India close to Rs. 2.25 lakh, the latter may set you back by almost Rs 2.6 lakh (ex-showroom).
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