Instigated by the good reception of SUVs, BMW is planning to leverage the opportunity and now targets 50 percent of its total market share to come from the sales of SUVs
BMW India is expecting to sell more SUVs in the domestic market and according to a media report, one out of every two cars sold will be from the X range. The German automaker’s product portfolio in India comprises of X1, X3, X5 and X6 SUVs and they are more popular compared to the luxury sedans. BMW India President Vikram Pawah has said that the introduction of the latest X1 has led to the SUVs contribution jump from 30 percent to 42 percent.
Instigated by the good reception of SUVs, BMW is planning to leverage the opportunity and now targets 50 percent of its total market share to come from the sales of SUVs. As part of the plan, the X3 has received a substantial update recently. With prices starting from Rs. 49.99 lakh (ex-showroom), it gained an evolutionary exterior and is lighter than the previous model prompting better fuel efficiency.
Also Read: All-New 2018 BMW X3 Launched In India At Rs. 49.99 Lakh
BMW has recorded sales growth of 11 percent in the opening quarter of 2018 and despite price increase due to amendments in custom duties, the company is predicted to end the year on a high with double digit growth. As we said earlier, BMW is also looking to launch the latest X4 sold globally in India during the course of next year.
This X4 is on sale in international markets since 2014 and the most distinguishing styling feature it has over its recognisable SUVs cousins is the coupe-ish roofline. Moreover, the BMW X4 shares plenty of its components with the X3 making it easier to assemble. It is claimed to have 50:50 weight distribution and built on the same CLAR architecture which helps in saving 50 kilograms compared to its global predecessor.
The X4 takes power from a number of petrol and diesel engine options such as a 2.0-litre petrol producing 184 hp or 252 hp; a 2.0-litre diesel unit making 190 hp or 231 hp and the bigger 3.0-litre petrol and diesel mills generating 360 hp and 326 hp respectively. It could share powertrain with the X3 when it lands in India as well.