BMW India sales in 2016 attained a YoY growth of 14 percent; most popular models were 7 Series, 3 Series Gran Turismo and X1
German premium carmaker BMW Group has achieved an impressive growth of 14% in 2016 compared to the previous year. The company has sold a total of 7,861 vehicles last year. This includes 7,500 BMW cars and 361 MINI cars as well. With such an impressive record in 2016, BMW hopes to take the momentum further into this year.
BMW launched the all-new 7 Series flagship sedan at 2016 New Delhi Auto Expo in February. This premium sedan has registered itself as one of the most popular offerings from the brand in the domestic market. Apart from that, the all-new BMW X1 premium compact SUV and the BMW 3 Series Gran Turismo premium sports tourer have also emerged as top models from the company.
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Speaking about the last year’s sales record, Mr. Frank Schloeder, the President of BMW Group India said, 2016 was a tough year for the automotive industry in India and BMW was no different. It has faced several problems throughout the year. He also said, despite challenging business environment, the company has increased its sales and market share in the country, which is very encouraging.
The German automaker currently has a strong base in the Indian market and it sells several premium cars like 1 Series, 3 Series, 5 Series, X3, X5 etc. Its subsidiary MINI offers models like 3-door hatchback, 5-door hatchback, MINI Convertible, Countryman and the Clubman.
Also read: Ola Partners BMW India to Offer Luxury Car Ride
BMW India presently has 41 sales outlets across the country, while MINI has five exclusive dealerships here. Recently pricing of the BMW and MINI vehicles have been increased by 3%. Apart from selling cars here, BMW is also looking for new business ventures like taking part in shared mobility. For that, it has already partnered with Ola to offer luxury car ride. However, in order to catch up Mercedes-Benz which almost delivered twice as much sales, BMW has its work cut out in 2017.