Daimler India is betting big on exports from India; aiming to achieve 50:50 ratio in domestic and export sales in next three years
Daimler India has achieved an impressive success by rolling out the 50,000th Bharat-Benz trucking the Indian market. Known as world’s toughest commercial vehicle market, this success is considered an unique one as the company is working here for last five years only. The 50,000th truck it launched is a 4928 TT model from the brand’s heavy duty range.
While Tata Motors is the largest CV manufacturer in the country and there are several other tough brands like Ashok Leyland, Mahindra present in the CV segment of the country, Daimler India sees this achievement significant for future. No other new entrants in the market have achieved this feat before. Inspired by the success Daimler India says it will continue to push the industry limits with its high quality products.
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Speaking about the success, the automaker’s vice president of sales and marketing, Mr. Rajaram Krishnamurthy has said that the brand has seen positive growth momentum since the introduction of the BS-IV emission norm and it wants to capitalize on that. The class-leading features in its premium truck range in the heavy duty segment also played crucial role behind the success.
Apart from the domestic market, Daimler India is also focusing on the export markets. In next three years, the CV manufacturer wants to take the domestic vs export sales ratio to 50:50 from its current ratios of 70:30. To achieve that target, it plans to start a new production line dedicated for export vehicles in the company’s Chennai plant.
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Last year, Daimler India sold 13,100 units in the range of 9-49 tonnes category and 4,300 units of trucks were exported in the 6.5-8.6 tonnes capacity range. DICV wants to continue the momentum by reaching new emerging markets as well as increasing the export volume in the markets where it is currently present.
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