Benelli Imperiale 400 will benefit from heavy localization that will help the manufacturer to price the cruiser aggressively
We have reported earlier that Benelli Imperiale 400 could arrive in India before April 2020 but according to the recent reports, Benelli could further delay the launch of the upcoming cruiser in India. The top officials at the Benelli headquarters have advised their Indian officials to do proper research and groundwork before introducing their new motorcycle in India.
Benelli is betting big on their entry-level cruiser because they are hopeful that this product will help bring some serious sales numbers for the two-wheeler manufacturer. The Imperiale 400 will rival directly against the like of the Royal Enfield Classic 350 and the recently introduced Jawa motorcycles in India.
To make sure that their product is successful Benelli also has plans to keep its prices competitive. In order to do so the brand will focus on localizing some of the major components of the motorcycle.
Last month, the Imperiale 400 was spotted near the ARAI facility in Pune and the good news is that the Indian spec motorcycle looks identical to the International version which was also showcased at the EICMA motorcycle show. The Imperiale 400 cruiser has a retro styling which definitely will attract the attention of the buyers.
The front profile gets a round shaped halogen headlamp surrounded in chrome, rear view mirrors with chrome finish on them, a tear dropped shaped fuel tank with rubber pads on either side for better grip and lastly a well-padded split seats for the comfort of the rider as well as the pillion. The motorcycle that was spotted was also equipped with the mandatory saree guard.
The Imperiale 400 will be powered by a 373.5 cc air-cooled, single-cylinder, fuel injected, SOHC, BS-VI compliant unit engine. This unit paired with a 5-speed gearbox produces about 19.7 PS of peak power at 5,500 rpm and 28 Nm of torque at 3,500 rpm. The motorcycle will depend on a conventional telescopic fork at the front and twin spring-loaded shock absorbers at the rear.
The braking duties of the motorcycle are handled by a 300 mm disc at the front and a 240mm disc at the rear. A dual channel ABS will also be offered as standard for the safety of the rider.