Under the alliance, Bajaj Auto is planning to set up a dedicated factory near its existing plant at Chakan near Pune
Bajaj Auto joined hands with Triumph motorcycles on 8th August and almost surprised everyone with the announcement. Under the alliance, the two auto giants will be developing motorcycles in the middleweight segment. Initially, Bajaj Auto will be manufacturing the upcoming Triumph motorcycles at its Chakan production facility, the same unit where most of the company’s two-wheelers are made.
Mr Rajiv Bajaj, the Managing Director of Bajaj Auto, states that he is seeing the partnership with Triumph as an extremely important one. The company believes that the alliance is not just about sales and profitability. It is important as it will help Bajaj bring in the heritage of Triumph motorcycles along with the success story of the famed British brand.
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The top honcho further added that Triumph was a missing piece in Bajaj’s global portfolio. Since Triumph is one such brand that has fine quality, decent distribution network and up-to-date technology, this definitely opens immense opportunities for Bajaj not just in India but in global markets as well.
Bajaj Auto is expecting to churn good volumes under its partnership with Triumph. As a result of this, the company is also planning to bring up a dedicated manufacturing facility for Bajaj-Triumph motorcycles near its already existing factory in Chakan. The investment and the production capacity of the upcoming plant will be finalised within the next six months.
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Until the Bajaj-Triumph are ready to roll out of the production facility, the British manufacturer’s dealerships in the country will remain under the Indian subsidiary. But one year before the launch, Bajaj Auto will take the command of the Triumph network.
With this, Bajaj will sell not only the high-end bikes, but also the mass market ones. The company will also expand the dealerships to a minimum of 400. Under the joint venture, Bajaj Auto will also be supplying spares to Sri Lanka, Bangladesh, Nepal, Myanmar, Columbia and Africa where it already has its presence.
Source: Livemint